Manama, Bahrain: Batelco by Beyon and City Centre Bahrain have signed a memorandum of understanding to jointly develop and execute a series of value-added initiatives and projects focused on enriching customer experience through connectivity, shopping, dining and entertainment.

The agreement, signed by Batelco GM Consumer Aseel Mattar and City Centre Bahrain Mall Director Duaij Al Rumaihi at the Beyon Headquarters, sets the stage for a collaborative rollout of initiatives that integrate Batelco’s telecom offerings with City Centre Bahrain’s vibrant retail, dining, and entertainment experiences.

As part of the partnership, Batelco will integrate product and service promotions with City Centre Bahrain’s marketing initiatives, delivering engaging and rewarding experiences for customers. The partnership will comprise of a suite of attractive offers and value-added services designed to benefit local and tourist customers that will exceed their expectations such as offering tailored offers and promotions. These initiatives aim to not only improve connectivity and accessibility but also support Bahrain’s broader strategy to boost tourism by enhancing the overall visitor experience.

“Batelco is delighted to join forces with City Centre Bahrain,” said Aseel Mattar, General Manager Consumer at Batelco. “This partnership highlights our commitment to expanding our reach and enhancing customer accessibility. By partnering with a landmark destination like City Centre Bahrain, we are confident that we can deliver exceptional value and create great experiences for both our customers and City Centre visitors.”

Duaij Al Rumaihi, Mall Director at City Centre Bahrain, added, “We are excited to welcome Batelco as a strategic partner. This collaboration aligns with our commitment to providing our shoppers with innovative and engaging experiences. We believe that Batelco’s products and services will be a valuable addition to the City Centre Bahrain experience.”